Journalism · Digital visibility · AI

About Me

I’m Johannes Becht, a German journalist and digital marketing manager based in Berlin. My work connects editorial judgment with SEO, content strategy and AI-aware information systems — so useful ideas can be found, understood and trusted.

Johannes Becht Berlin, Germany
10+years across media, content and digital publishing
300+published articles across newsrooms and digital publications
40+published videos and multimedia productions
+500%website traffic growth contributed to at WEVENTURE
+4,470%Facebook audience growth at The Southwestern
+1,650%Instagram audience growth at The Southwestern
One career, three lenses

The connection is information.

Journalism taught me to research, verify and explain. Digital marketing taught me how information travels, performs and earns attention. AI adds a new layer: content must now be legible not only to people and search engines, but also to systems that interpret, summarize and recommend it.

Journalism & editorial judgment

More than a decade of reporting, interviewing and multimedia work in German and American newsrooms shaped how I evaluate sources, find the relevant angle and make complex subjects understandable.

Explore published work →

Search & digital visibility

I connect content, technical foundations, entity clarity and user intent. The goal is not visibility for its own sake, but making credible information easier to discover and trust.

Explore SEO expertise →

AI-aware content systems

I explore how content structures, authorship, source quality and human review affect visibility in answer engines and AI-assisted discovery — without treating automation as a substitute for responsibility.

Explore AI expertise →
The path

A newsroom origin. A systems mindset.

The fields changed, but the central question stayed the same: what makes information relevant, credible and visible?

2014–2019

Learning the craft in German newsrooms

I began working in journalism as a teenager, contributing to the Pforzheimer Zeitung and completing a sports desk internship at Der Tagesspiegel. Local reporting taught me to work quickly, interview carefully and understand that trust is earned in details.

Pforzheimer ZeitungDer TagesspiegelLocal reportingSports journalism
2019–2023

Journalism and film production in Oklahoma

At Southwestern Oklahoma State University, I studied Strategic Communication with a Film Production minor. As News Editor, reporter and video producer for The Southwestern, I worked across public safety, campus affairs, politics, sports and documentary formats.

SWOSUThe SouthwesternStrategic CommunicationFilm Production
2022–2023

Professional multimedia reporting in Lawton

At The Lawton Constitution, my work expanded into daily local journalism, photography and video. Reporting around Fort Sill, courts, schools, public institutions and community life strengthened my ability to translate complex subjects into clear public information.

The Lawton ConstitutionMultimedia reportingVideoPhotography
2024–now

From publishing stories to engineering visibility

Today I work as a Digital Marketing Manager at WEVENTURE Performance GmbH in Berlin. My role connects content strategy, copywriting, SEO, technical optimization, accessibility and AI-supported workflows across websites built with WordPress, Webflow and Contentful.

WEVENTURESEOContent strategyAI visibilityWebsite relaunches
What I work on today

Content that functions as a system.

I am interested in what happens before and after publication: how a topic is researched, how information is structured, how websites make relationships clear and how people, search engines and AI systems decide what to trust.

Content marketing

Editorial strategy, useful content, research, publishing systems and long-term information value.

Explore →

Search engine optimization

Technical foundations, intent, content architecture, entity clarity and sustainable organic visibility.

Explore →

AI visibility & workflows

Human-controlled automation and content designed for answer-driven discovery environments.

Explore →

Published work

Selected journalism, interviews, books, films and media projects from 2014 onward.

View work →
Independent publishing

Learning by building.

My own platforms let me apply editorial, technical and visibility decisions end to end — from information architecture and publishing workflows to search performance and audience experience.

Health Compass

An independent health information project focused on accessible publishing, editorial structure and multilingual growth.

Visit Health Compass ↗

Medical-Coding.org

A specialist publishing platform for medical coding, claims, denials and professional development.

Visit Medical-Coding.org ↗

These sit alongside earlier independent publishing experiments, including the discontinued news and commentary project Morning News Tonight. See project context →

How I work

Four constants across every field.

Tools and channels change. These principles carry from reporting into marketing, search and AI-supported work.

01

Research before reach

Visibility cannot rescue weak information. Claims, sources and context come first.

02

Clarity over noise

Complexity should be structured and explained, not hidden behind inflated language.

03

Human responsibility

AI can accelerate work, but judgment, verification and final accountability remain human.

04

Evidence over claims

Projects, bylines, relationships and results should be described with honest attribution.

Want to talk about content, visibility or a project?

Explore the work first, or get in touch if you see a useful connection between what you are building and what I do.