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sameAs in Schema.org: How Machines Identify Who or What You Mean
Excerpt: sameAs is not an arbitrary collection of external links. The Schema.org property connects a person, organization, or other entity with pages that unambiguously represent the same identity.
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What Is a Knowledge Graph Confidence Score – and Why It Matters for Google, LLMs and AI Search
While testing the Google Knowledge Graph Search API, I noticed something interesting: the same entity can appear with the same Knowledge Graph ID, but with different scores depending on the query, language or wording. That small detail reveals a much bigger SEO topic.
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How to Make Your Website Easier for AI Agents to Understand
AI agents are starting to change what a good website needs to do. It is no longer enough to look good and rank well. Your website also has to be easy to understand, verify, navigate and act on.
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OMR 2026 Review: Impressive, Loud, Valuable — and Sometimes a Bit Too Much
OMR 2026 was impressive, loud, crowded, expensive — and still genuinely valuable. In this personal review, I look back at my experience.
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How to Build a Personal Knowledge Graph: The New SEO Strategy
A personal knowledge graph helps connect your About page, resume, portfolio, recommendations, external profiles and structured data into one coherent system. The result is a clearer, more trustworthy identity for humans, search engines and AI tools.
Marketing Blog
Digital Visibility · Content Strategy · SEO · AI Workflows · Online Communication
This marketing blog brings together my thoughts on digital visibility, content strategy, SEO, AI-assisted workflows, online communication and the changing ways people discover information online.
The focus is not on short-term tricks, but on understanding how content, search, technology, trust and user behavior work together.
